BMW 5 Series Sedan

The most beautiful sides of "JOY"

"If a vehicle doesn't look dynamic, how are we supposed to believe that it drives dynamically? You have to be able to both see and feel its character. It's the same with talent. It's not enough just to have it, you have to be able to use it." Adrian van Hooydonk, Head of BMW Group Design.

Ability: with the eight-cylinder gasoline engine in the BMW 550i you can exploit 400 hp or simply enjoy an impressive 450 lb-ft of torque starting at 1,750 rpm. So what is the secret behind these effortless short bursts?

Until now, braking meant losing energy. Brake Energy Regeneration puts an end to this by winning energy back during braking to charge the battery.